winter/ fall 08/09

formulering Keytrend

After an era of a lot of freedom for the individual there seems to be a need for structure, rules and clarity.
We desire to go back to the basis. Simplicity, grip, emotions, family time, quality time, intimacy, personal attention, clarity, purity, rules, regularity, structure, nostalgia and boundaries are the key-elements for this trend. But clarity and prediction can be very boring and suffocating. If we want to keep things exciting, shouldn’t we accept a certain amount of imperfection?

The Key-trend can be subdivided in five topics. In these five frames we show how the urge for regularity, structure and clarity leads to absurdity.